CAMPAIGN SPECIALIST
£40-£45k + Benefits
Farnham

Will be responsible for creating and developing an overall campaign strategy within the group; developing, producing and driving marketing campaigns for B2B and B2C brands, managing all activities in the campaign life-cycle.
With a passion for driving customer acquisition, loyalty, conversion and brand equity across a range of channels (including email, text, digital, print, outdoor and social)

Principal Responsibilities
· Develop an overall strategy and tactical plans enabling you to connect together multiple streams and initiatives for each business within the Group, aligned to our overall strategic approach
· Manage and undertake all activities in the campaign life-cycle
· Set up and control of management tools and creating project plans, timing plans, and status reports for stakeholders
· Responsible for the set up and driving initiatives/projects from strategy and concept through to production and delivery
· Develop a robust process for checking data enhancements/compliance such as opt out lists
· Design and development of relevant marketing materials, initiatives and campaigns to support the achievement of appropriate business targets and strategic network partnerships
· Drive detailed multi-task projects, priorities, schedules, and deliverables
· Compliant and adhere to the relevant policies and procedures
· Work with other marketing stakeholders to ensure the company optimise customer journeys and deliver ROI.
· Manage 3rd partners and suppliers to ensure effective delivery of integrated multi-channel communications and activities

Skills, Knowledge & Experience

· 3 years' experience of managing marketing campaigns from creation to execution
· Experience in multi-channel marketing
· Demonstrate ability to track and measure ROI for campaigns and create a report process
· Working knowledge of campaign management tools (e.g. Campaign Monitor, Hootsuite, Lead Forensics, etc)
· Excellent content and copywriting skills
· Ability to develop compelling and clear marketing and creative briefs, adept at building, designing and delivering presentations
· Ability to manage complex program details while considering each elements impact on the big picture
· Creatively solve problems and manage requirements through negotiation, tact and diplomacy in a fast-paced, pressured and changing environments
Desirable
· Both B2B and B2C Marketing experience
· IDM/CIM qualification
· B2B experience in SAAS or Professional Services
· Experience using project/process management tools
· Advanced knowledge of Excel(Macros, V-Lookups,advanced datamanipulation,etc)