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Salary
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£20000 - £25000 per annum + Benefits
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Location
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Woking
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Contract
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Permanent
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Hours
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Full Time
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Web Analyst- Woking
£20 – 25k +bENEFITS
An exciting opportunity for a talented Web Analyst to join a growing ambitious online business based in the Woking
Duties
- Support the analytic needs of the business by translating data into clear meaningful information that can be used to inform actionable strategies across our B2C websites, App and marketing channels.
- Pull raw data together from a range of sources to create dashboards and reports that can be used for presentations to the marketing, ecommerce and senior management teams.
- Collaborate with external partners such as Agencies to assist with data collection and reporting.
- Ensure the accuracy of data and reports to ensure the highest quality of standards.
- Support conversion rate optimisation by driving a continuous learning culture. Develop hypotheses, design and analyse AB/MVT tests, and recommend improvements.
- Support the digital marketing team on scoping and executing pieces of analysis and reporting including activities such as:
- Campaign analysis including working with team on multivariate testing and reporting with a focus on PPC, SEO, affiliate, display and social channels as well as understanding the effect of pricing, supply and demand.
- Providing insight into our website performance (Page views, conversions, bounce rates, etc.) including customer shopping behaviour on site to make recommendations for improvement
- Providing analysis around (but not limited to) customer behaviour and lifecycle, product performance and conversions, promotion impact, industry & competitor trends.
- Support the product prioritisation process with insightful data and analysis of business requirements.
- Collaborate with internal teams including ecommerce, marketing and IT to scope out and implement new reporting tools.
- Review the capability of the current analytics tool set and provide recommendations for the future roadmap.
Skills and Experience:
- 1-3 years' experience in driving data strategy and attribution modelling across multiple sources (websites, apps, marketing channels, surveys, usability testing, CRM systems, focus groups etc.).
- 1-3 years' experience using:
- Rakuten Attribution (DC Storm)
- Google Analytics or similar web analytics tools such as Adobe (Omniture), Webtrends or Coremetrics.
- Google Tag Manager
- Effective and persuasive presentation skills.
- Experience using the following would be advantageous:
- Power BI or similar data visualisation tools.
- Convert or similar A/B testing tool such as Optimisely.
- Business Intelligence tools such as Business Objects, MicroStrategy, Cognos, Brio.
- App Analytics software such as Appsflyer, AppsAnnie or similar.
About you:
- Educated to degree level
- Excellent numerical and analytical skills.
- Ability to communicate confidently and clearly to internal and external stakeholders at all levels.
This ad has expired but
this job from First 4 Personnel (& Temp) Ltd is still open for applications
Jobs in these similar sectors might interest you..
You can start a new job search here